Things are about to get “real” where the Hardee’s once stood in front of Home Depot. Demolition starts this month, and the site is officially the future home of a 2,325-square-foot Chipotle Mexican Grill in Dothan!
Can one burrito change the world?
Chipotle thinks it’s a start. A visit to the Our Values page starts with a bold claim: “food has the power to change.” Chipotle says they do it by being “real.” For Chipotle “real” means lots of things. Although not quite as many as the 53 real “easy to pronounce” ingredients used in their recipes.
Did we mention these real fresh ingredients are used to make signature items like tomato salsa and guacamole daily? But more than that is Chipotle’s brand message of “Real Purpose.”
They are promoting the brand’s healthy core value of being long-time supporters of local, organic produce and humanely raised cattle in their restaurants. While connecting the health of people to food, they connect themselves to an environmental commitment.
In fact, fans of the brand can check out just how well they are doing by viewing the sustainability reports. Chipotle Mexican Grill in Dothan will soon bring that same message of “Cultivate a Better World” to the Wiregrass area! Plus, delicious burritos, tacos and bowls.
Chipotle Mexican Grill in Dothan will specialize in made-to-order Mexican food. Build your own is the basis for everything on the menus. Select your favorite real ingredients starting with your choice of meat or plant-based options. Then pick your rice and beans. Finally, the toppings!
With too many to list, a good way to see the menu is to click here and build your own. The nutrition calculator also keeps it real simple for those of you watching your calorie count.
Anyone remember the little boy saying, “OMG. I love Chipotle. Chipotle is my life.”? Well, now is your chance to wear this iconic moment! According to Chipotle’s Twitter feed, these limited-edition T-shirts are now on sale for $16. Click here to order and click here to see other cool merchandise like the coming soon e.l.f. x chipotle makeup collection.
Know what Summer Wood Apartment Homes and Chipotle have in common? We like being real too. Dothan is a growing community, and if you are new to the area and need a place to call home, come to Summer Wood. We offer real essentials at real affordable prices. We understand sometimes you just need the basics! Find out more about apartment life and community life by reading our blogs!